Archive for the ‘Thoughts’ Category
On the 8th of July this year Britain suffered the heaviest rainfall since records began in 1865! I was in London that day and this was the view (or lack of!) from my living room window! It was like nothing I had ever seen before! Earlier this year another record number was announced, this time […]
Filed under: Challenge the obvious, Innovation, Thoughts | Leave a Comment
Not often enough I recently found out! Yesterday I had the chance to do so…in more ways than one. I was literally given the opportunity to look myself in the eye by my optician when he showed me a picture of my retinal (which he kindly agreed to e-mail me so I could share it […]
Filed under: Challenge the obvious, Human Behaviour, Thoughts | 1 Comment
This is not business as usual!!!
Thank you Aviva for having recognised this (and yes created a whole 1 minute ad around the concept!!!). The foundation of the ad is 10 statements chosen because I suppose they stood out as customer pain points in one of their, or their agency’s, market research exercises. In other words statements customers made about how […]
Filed under: Customer Experience, Thoughts | Leave a Comment
Japanese salary men have a saying “The nail that sticks up gets hammered down”, in other words don’t rock the boat. From where I’m sitting the world has plenty of boats needing to be rocked, yet very few people are doing any rocking! Today I attended the Mobile Entertainment music conference in London. It was […]
Filed under: Marketing Myopia, Thoughts | 2 Comments
We have already established that I may not be the biggest fan of searching on the web for hours in order to make a purchasing decision (see previous blog http://liriandersson.wordpress.com/wp-admin/post.php?action=edit&post=127 ). This however does not mean that I don’t appreciate the help of the little World Wide Web as and when I know exactly what […]
Filed under: Advertising/Media, Customer Experience, Thoughts | Leave a Comment
Re-branding, why not I say! As long as it does not take your eye (and resources) off the important ball, which is what your organisation is about, what it is supposed to do, the effect it is suppose to have, and the value it is supposed to bring (and of course a brand can be […]
Filed under: Branding, Thoughts | Leave a Comment
Does word of mouth ever end?!!!
I just had a look at this video that was sent to me by a good friend (skip watching it if you don’t have 2.5 minutes). Many would say this is a great summary of how today’s communications world works …and its influence on the purchase cycle. It basically covers most touch points (pre and […]
Filed under: Advertising/Media, Findings, Thoughts | 4 Comments
I’m not referring to the book written by Tom Peters and Robert H. Waterman, published in 1982. I’m simply referring to the only goal a person and an organisation should have – searching for excellence. Excellence in their service, products, communication, pricing, distribution, resource allocation, people…excellence in EVERYTHING! Every mission and vision statement, every strategy, […]
Filed under: Organisational Behaviour, Thoughts | Leave a Comment
I don’t know about you but that’s what I find myself thinking after each king size Twix I eat (the original size would have more than sufficed to quench my thirst for sugar). Why I wonder, why do I do this?! At the end of the day I blame it on my economics professor who […]
Filed under: Human Behaviour, Thoughts | 1 Comment
On the 26th of June the all inspiring Jonathan MacDonald described (in his blog post ‘Engagement? Yeah, We Do That Shiz’ http://www.jonathanmacdonald.com/?p=3550 ) an attempt to engage with an audience through a potentially clever technology, but a poorly planned and therefore a (probably) ineffectual engagement campaign. The post made me ask myself a few questions… […]
Filed under: Advertising/Media, Thoughts | 2 Comments
